From the NPR website: "The federal government's beleaguered health care exchange site, HealthCare.gov, shares little in common with the e-commerce sites consumers use every day. On most e-commerce sites, prices are simple to find. Not so on HealthCare.gov. That may be one of the reasons relatively few visitors to the site have actually enrolled. (This story originally aired on Morning Edition on Oct. 22, 2013.)"
Listen to the interview (and read the full interview transcript) hosted by Arun Rath on ALL THINGS CONSIDERED from NPR here.