Dr. Jeff Sutherland, CEO and Co-creator of Scrum

Jeff Sutherland  foto Frank Bahnmuller

“Scrum is an Agile method designed to add energy, focus, clarity and transparency to project planning and implementation. While some say Scrum is not a silver bullet, it can be a heat-seeking missile to outmoded business practices.”

Jeff is the co-creator of Scrum and a leading expert on how the framework has evolved to meet the needs of today’s business. The methodology he developed in 1993 and formalized in 1995 with Ken Schwaber has since been adopted by the vast majority of software development companies around the world. But Jeff realized that the benefits of Scrum are not limited to software and product development. He has adapted this successful strategy for several other industries including: finance, healthcare, higher education and telecom.

As the CEO of Scrum Inc. and the Senior Advisor and Agile Coach to OpenView Venture Partners, Jeff sets the vision for success with Scrum. He continues to share best practices with organizations around the globe and has written extensively on Scrum rules and methods. With a deep understanding of business process — gleaned from years as CTO/CEO of eleven different software companies — Jeff is able to describe the high level organizational benefits of Scrum and what it takes to create hyperproductive teams.


Joe Justice, Consultant and Inventor of XM

Seattle_Met_driven-engine (1)“The Agile Manifesto applies to all industries. When we read it and its 12 principles, and switch each mention of “software” with “customer visible value”, we have an elegant methodology that applies to all business.”

Joe consults and coaches teams and companies on implementing Scrum at all levels of their organization. A veteran software consultant, Joe has nearly a decade of experience building Agile teams and practices enterprise-wide. He is the brain behind the eXtreme Manufacturing framework and enjoys adapting Agile processes to research, manufacturing, and engineering teams.

Joe is also the founder of Team WIKISPEED, a volunteer based green automotive-prototyping company, with a goal to change the world for the better. WIKISPEED is a collaborative team of skilled individuals who volunteer time to design and build safe, low-cost, ultra-efficient, road-legal vehicles.

Alex Brown, Chief Product Owner/Chief Operating Officer & CST

headshot alex

“Scrum allows companies to innovate faster, serve customers better, retain their best employees and generally crush the competition.”

Alex Brown is the Chief Operating Officer of Scrum Inc. He has deep experience in Agile/Lean management techniques and business strategy. Alex has expertise in helping executive leadership and working teams collaborate effectively through common goals and metrics. He is actively involved in adapting the Scrum methodology beyond its traditional home in software development into other creative team environments, and has a particular interest in pushing the envelope in financial and progress reporting in a Scrum context.

Prior to joining Scrum Inc. Alex was a Principal at The Boston Consulting Group, where he led more than twenty projects to improve competitive positioning and transform fortune 100 companies to leaner and more agile operations. His project experience includes cases in the retail/consumer, IT manufacturing, healthcare, finance, and government sectors.

Arline C. Sutherland, Vice President of Strategic Operations

Arline Sutherland Scrum Inc. “If you find that most of the meetings you attend are less than productive, if projects come in late despite working nights and weekends and if your clients aren’t satisfied with the end results — you’ll want to learn about Scrum.”

Arline brings her unique perspective as a Unitarian Universalist minister to the Scrum Inc. team. Building on her experience of leading congregations through transitional issues by applying the core principles of Scrum, she wrote “Scrum in Church”, a guide for non-profit organizations to break down silos of knowledge, encourage communication and collaboration, and drive higher velocity and quality throughout the organization.

She joined the Scrum Inc team in December of 2010 as product owner, setting strategic priorities, ordering the backlog, and expanding the team. She is the co-author of Scrum Inc’s new Product Owner course that she leads with Jeff.

JJ Sutherland, Chief Content Officer


“Scrum is a universal accelerator of human effort. It doesn’t matter if you are building software or a house, constructing a car or an idea. Writing, making, creating, or innovating all move faster.”

JJ is the Chief Content Officer of Scrum Inc. A thought leader in Scrum, he articulates how Scrum can be used both within and beyond a technical context. He also works with people at every level of an organization to help them succeed with their vision as they work within an Agile framework.

Prior to working at Scrum Inc. JJ was an Executive Producer at NPR specializing in startups and building teams to tackle the most difficult stories of a generation from 9/11 to the wars in Iraq and Afghanistan. As a correspondent and producer he worked in conflict zones across the planet, from the bombed out streets of Beirut and Baghdad, to the devastated cities of Japan after the Tsunami, to Tahrir Square in Cairo. He has been recognized with multiple Peabody, DuPont, Overseas Press Club, Associated Press, and Edward R. Murrow awards over the course of his career.

Christine Hegarty, Scrum Master and Agile Coach


“Scrum helps improve communication to increase productivity and decrease waste. It produces high-value, high-quality results with reduced time to market and happier workers.”

After working in several organizations that practiced traditional management methods, Christine knew there had to be a better way. She looked for companies that cared about efficiency, process improvement, eliminating waste and treating people right. That search led her to Scrum. Christine believes so strongly in the power of the Scrum principles that she’s dedicated her career to helping organizations apply them and gain tremendous benefits. Her role includes client outreach, development and marketing.

Yesim Taskor, Controller


“Businesses must implement methodologies that are accountable and well-matched to the business performance goals.”

Yesim helps organizations implement clear and consistent financial systems with the goal of helping stakeholders understand where added value is generated and with a clear focus on the bottom line. For over 20 years, Yesim has worked with businesses ranging from multibillion dollar companies to small startups in IT, publishing, construction, services, as well as not-for profits. Her BS and MS degrees in Computer Science and Financial Economics, enable her to interact with and integrate multiple perspectives inside high-tech enterprises.

Patrick Roach, Business Development and Trainer


“Inspect and adapt!”

Patrick Roach is part of Scrum Inc.’s Capability Assessment and Build Party team. Prior to joining Scrum Inc. Patrick worked in educational publishing, leveraging market feedback to develop new to-market strategies and content. His search for an approach to development that empowered feedback led him to Scrum. Patrick enjoys discovering how agile practices can be used to improve performance in non-software environments, especially for product development and sales teams.

Joel Riddle, Scrum Master and Content/Communications

Joel on phone

“Scrum creates the conditions that allow the human mind to fester, interact, collaborate and create.”

Joel specializes in researching and creating content around Agile practices. Through his work with Scrum Inc., Joel has helped codify cutting edge Scrum and eXtreme Manufacturing techniques. In addition to his writing and communication responsibilities, Joel is the Scrum Master for one of Scrum Inc.’s two teams.

Joel’s background is in journalism. He cut his teeth at National Public Radio where he was responsible for the live, on-air production of NPR’s flagship show, Morning Edition. Joel also spent three tours in Baghdad as NPR’s bureau chief.